PPC

What Is Click Fraud?

What Is Click Fraud?

What Is Click Fraud? Are Your Competitors Or Bots Wasting Your Ad Budget? If you’re running pay-per-click ad campaigns on platforms such as Google, in this day and age, your campaigns are likely affected by click fraud – and it’s consuming your budget!  Below we’ll uncover the dark realm of click fraud, ad fraud, click …

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The Top Key Performance Indicators For Digital Marketing

The Top Key Performance Indicators For Digital Marketing

The Top Key Performance Indicators For Digital Marketing How do you know if your digital marketing efforts are paying off? You can determine that with the right KPIs or key performance indicators. The right KPIs can help you determine much more objectively if you’re doing things right, and it will help you know what’s working …

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5 Easy Ways To Attract More Business Online

5 Easy Ways To Attract More Business Online

5 Easy Ways To Attract More Business Online So you want to attract more business online? Here are some ways to do it: Make sure your website makes a great first impression. People look at websites the way they look at people’s attire, posture, looks, and accent. People make snap decisions all the time, and …

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Social Media, PPC, or Both? Which Online Advertising Strategy Will Work for You?

Social Media, PPC, or Both? Which Online Advertising Strategy Will Work for You?

Social Media, PPC, or Both? Which Online Advertising Strategy Will Work for You? The internet may have now created a lot of ways for businesses to reach their target market but it has also generated a constant conundrum. With so many avenues to use, choosing which ones to use can be a bit confusing. All …

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Top 5 Reasons Why Advertising Through Organic Search Alone Is Insufficient

Top 5 Reasons Why Advertising Through Organic Search Alone Is Insufficient

Top 5 Reasons Why Advertising Through Organic Search Alone Is Insufficient When Google came out and became the default search engine for everyone, marketing experts realized the value of getting on Google search results. That’s because practically everyone uses Google to find things, including products to buy, restaurants and shops to go to, and services …

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What Are the Best Online Business Marketing Platforms?

What Are the Best Online Business Marketing Platforms?

What Are the Best Online Business Marketing Platforms? The importance of marketing and advertising online can’t be emphasized enough. But you should not be asking whether you need to do your marketing online or not. The real question is how? There’s actually no final definitive answer that will work for everyone. It all depends on …

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The Google Ads Innovations In 2018 That Will Make Your Life Easier

The Google Ads Innovations In 2018 That Will Make Your Life Easier

The Google Ads Innovations In 2018 That Will Make Your Life Easier Ever since Google search first appeared on the Internet landscape, it has been one of the most influential movers in the industry (and the world, for that matter). Through the years, it has always tried to make changes to its search algorithms to …

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